On page SEO contains elements like Keywords, Titles, Good URLs, and more. Optimizing your website quality is essential when competing for business. “75% of people never scroll past the first page of search engines” Per Intergrowth SEO Stats. Meaning you have to be on top of your website and update it regularly, if you want to be ranked higher on search engines. This blog will assist you with the 5 most important on page SEO factors.
Quality Content-
This is by far the most important factor in perfecting your SEO. Creating content that is valuable, original, and insightful for those searching to extend or implement an SEO Strategy. To avoid plagiarism it has to be unique; this being said, relative keywords are not just essential but vital to higher placement.
You should be writing to add value not just for the sake of continuous content to post on your site and social media. It also HAS to be relative, if you have an exquisite blog with immense structure and perfect grammar, it’s worthless if no one has any interest in reading it.
Title Tag-
The Title Tag is crucial and can really make or break your exposure; if there is no relevance, it is too long, or you’re using too many keywords, you will not get the results you would have wanted. The aim of the game is to make people click on your content – then find value – and then implement it.
It is also crucial you put the primary keyword before any other keywords; this will allow you to draw more focus and relevance on what people are looking for. Including numbers and words can also attract consumers; also try and put yourself in the customer’s shoes, what would make you click?
Meta Description-
If you are here now, the Meta Description obviously enticed you enough to continue reading. It falls under the URL and Title Tag and provides an insight on what is to come, if you have overcome the previous obstacles, this is where you want to give away enough to create value but not so much where they no longer need to continue reading…
Although, this is not the only reason as to why the Meta Description is so important, with SEO, the more people click onto your website the better it will be placed on these search engines. Better Meta Description + Clicks = Being ranked higher on Google, simple.
It is also important to research your competition, what are they putting out that’s different, can you improve theirs to create a competitive advantage? Researching and nitpicking may seem tedious, but can certainly be worth it if done and implemented properly.
Image for on-page SEO-
Even though this might sound basic, it is used to be more appealing and interesting to your audience. As well as providing distance between paragraphs and sections, a little humour can make your website and information more responsive. Beware, if the image is too large it might cause a delay when loading the page. Using GIFs, make sure they are relevant, not too large and not too many; the last thing you want to do is distract the reader and clutter up the page.
Remember to explain the image and do not leave it untitled. You need to inform the website of what image is being used, so they know how it is relevant to the article. It sounds so simple, but these little measurements can make all the difference.
Well Composed URL-
Having a well-composed URL can help consumers identify what information this page holds. For example, This URL will include SEO, if somebody isn’t looking for that they will see it in the URL, Tag Title and Meta Description, allowing them to continue searching before wasting their time, clicking and going back (This is where bounce rate comes from) this will likely lower your google search ranking as people who are not interested will click and . We want to ensure relevance and that the target audience is being condensed, which will improve our Search Engine ranking.
For example, if somebody is looking for SEO, which one would be the most relevant to bring them to this blog…
https://werkreativ.com/ourawards
https://werkreativ.com/local-service-ads-vs-googleads
https://werkreativ.com/webb
https://werkreatic.com/5tips-to-seosuccess
For this blog it would obviously be the last one which explains what the webpage contains, so the consumer knows roughly what the outline will be. The second link is to a previous blog, which is not relevant for people searching for “tips for SEO success or 5 ways to improve SEO success”.
A strong and robust on site SEO will have well written and original content which creates value, a strong Tag Title, an appropriate URL, an enticing Meta Description, and appropriate Images to add to the description. Now that we have covered these points with clarity, you can begin on your journey of continuous optimization and improvement of consistently higher search engine rankings. At Kreativ we specialize in SEO, if you are struggling and need some help, please do not hesitate to reach out to us.