Did you know that there are 1.4 billion Instagram users? It’s true! With so many worldwide users, what does this mean for your business? How can your business become relevant? With social media being so popular, it’s important to make your mark and find ways to differentiate yourself from your competitors. In this article, we’re going to go over 6 ways your small business can use Instagram and Facebook to its advantage.

Grow an audience

Get more eyes on your local business by growing an audience. Posting consistently, using hashtags and trending audios can help introduce people to your business.

Gauge your audience

Once you’ve grown an audience, you can use this to your advantage and gauge to see what they like. Use your followers to your advantage and ask what they would like to see from your business! For example, let’s imagine your business is a coffee shop. Ask your fans what festive Christmas drink flavors they would like to see. The comments will not only give you an idea of what your audience likes, it will also increase your engagement and overall help build community.

Increase brand awareness

Using social media can increase your brand awareness. As much as we want everyone in the world to know about your business, in reality it isn’t possible. By posting, growing a following and keeping your customers up to date on what’s new, you are working towards increasing your brand’s awareness.
Increase website traffic

Having social media pages for your business is a great (and free) way to increase traffic to your website. How you might ask? Both Instagram and Facebook allow business accounts to insert a website link in their bio. Having your website accessible to your audience can increase website traffic.

Tell a story

Want to tell the story of how your business began, where the business owners are from or how your business has remodeled? Tell whatever story you want to tell through your social media pages!

Promote sales

Have a sale coming up? Use your social media to your advantage and promote your sale!

Update customers in real time

Need to close early for the day? Share the announcement in real time! Let your followers know what is going on as quickly as possible through social media.

Interested in learning more about how social media can help your business? Contact us at Kreativ Marketing! We are here to help you reach your goals!