Many factors have a significant impact on your website traffic, including the design. Consumers today place a high value on the visual aspect. The truth is, well thought out web design can only help your company.

Web design is a long-term commitment. To increase your website traffic, there are a few factors to consider:


It only takes a few seconds for users to form an opinion about your website. That opinion decides whether they’ll stay or go. Structure, spacing, fonts and other variables all contribute to that first impression.

Home pages usually promote exploration and have several goals. But what exactly does a landing page do? Landing pages are sometimes referred to as a call to action, which means they are designed to have a single focus. It’s this focus that makes landing pages the best option for increasing conversion rates for your website.

Creating a landing page demands detailed planning, but that plan can lead to great results.


It’s no secret that your website’s structure and accessibility can significantly impact your web traffic. If your website is hard to navigate with either too many choices or awkward structure, visitors will lose interest fast. Users are more likely to browse a website if the layout is intuitive. Visitors that spend more time on a website can decrease the bounce rate, so it would be beneficial for your website to get a boost in the Google search result rankings.

Your website’s navigation bar should allow users to find what they are looking for in the most efficient way possible.


Did you know that eight out of ten users will avoid a website if it doesn’t look good on their device? That’s why web design must be considered for how a website should appear on various screen sizes. Responsive design is also beneficial for both SEO and conversion rates.

Mobile devices account for just over 52% of all website traffic. Users will leave a website if the website isn’t showing properly, or links are difficult to click. Responsive design ensures that your website will look great on any device.


Design is critical, but content is also key. A well-written website should have well-applied content to go with it.

Content can range from photos to videos to blocks of text outlining your services. Be sure that the content, whether images or text, complements the design. Visitors are more likely to stay longer on the website if the information they need is easily accessible and provided.

When the content is better, the website is better.