Now more than ever, you need an online presence. But what does that mean? There are a lot of ways to get online, and the odds are, you don’t need all of them. This post will discuss each of the options and help you decide what your business needs to do to get online.
First and foremost, you need a website. This is the place that all other online channels are going to eventually point to. This is where all the important information, links, and functions will be found. Before you worry about anything else, get this taken care of first.
If you don’t have a website, or your website isn’t working out for you, get a hold of us! Kreativ would love to help you get a new amazing website.
If the functions you need cannot be performed on a website, a mobile app could be the answer. You will still need a website, but an app could be a valuable addition. Things to keep in mind, apps are not as flexible as mobile friendly websites. So if you are going to change things often, it’s best to just stick with the website.
If your client base is active on social media, you should be too! The social channels you pick should also be reflective of your clients. If most of your client demographic is on Facebook and Twitter, then use those channels to reach new clients.
Social media sounds easy, but it’s actually quite complicated. It’s best to hire a professional to help you get started at the very least.
If you have a business or service that people often search for when they need it, paid search might be a good fit for you. Like a roofing company, or a restaurant. The best way to appear high is search results is to pay search engines to display your ranking for keywords that you big on.
Paid search is complicated and can be VERY expensive. You definitely want to hire a professional PPC Agency to be wise with your advertising budget and get your business noticed by searchers.
If your business has a physical location, you need to claim your Google Maps listing! Almost as many users will find your website through maps and they do through search. It is important to make sure the information on maps is correct and that the reviews are not malicious.
This is a simple process, and most businesses can handle this on their own. However, you need assistance with this process, Kreativ is happy to help!
Online Directory Listing
Websites like theknott.com and appartments.com are huge traffic drivers. Take a minute and google your industry. If a directory site like one of these shows up first, you should get your business listed ASAP.
Much like claiming map listings, getting onto these directory sites is pretty simple. But if you have trouble, Kreativ is here to help.