“Necessity is the mother of invention” it has been said. But perhaps a second mother of invention could be sloth (laziness), or in polite terms efficiency. There has to be a better way, a less expensive way, an easier way, to do this. Enter, the Spoon Fed Marketing Strategy.
As time progresses people’s attention spans have shrunk and our patience has shrunk even farther. A 2018 study by Microsoft reveals that in the year 2000 the average adult unstimulated to keep attention, will have an attention span of about 12 seconds, and in 2018 that time had decreased to 8 seconds.
Why should this matter to you? This data drastically effects your marketing strategy.
Multi Level Marketing Strategy
It is no longer optional to have a multilevel marketing strategy, it is imperative. Gone are the days of putting up one billboard or ad in the phone book and you have all the business you can handle. You need multiple touch points before someone makes a purchase or service request decision. Social Media Marketing, PPC, Shopping Ads, are all good to have in your arsenal.
Top of Mind Marketing Strategy
People no longer decide to read an advertisement because it has words, but rather does it look interesting? More advertisements are pushed in peoples faces today than at any point in history. According to PPC Protect, today (2020) the average person is exposed to 6,000-10,000 ads per day. It’s no longer a game or just getting your name in the book, but rather getting your ad in front of people as many times as possible so when they need your service or product, they think of you first.
Marketing to Bots as well as Humans
Today there is an additional challenge. You are not just marketing to humans, a new audience of bots has entered the playing field.
Since digital marketing started to become popular, quickly marketing giants like Google and Facebook created bots that decide when to show your add to people. All ad platforms only want to show ads to users that will be interested in them, so they go to great lengths to make sure only quality ads are shown to users. This creates more work on your end, all to make things easier for the consumer.
That’s it, open wide, here comes the content
Today’s consumers have short attention spans, are easily distracted, and lazy. Therefore if marketing content is to be consumed, it needs to be spoon fed to the end user. Ads and marketing need to be clear and concise. Communicating what you have to offer in as few words as possible all the while stroking the eyes of the viewer asking them to look just a few seconds longer.
With the added challenge of digital gate keepers restricting online marketing to in market users only, it is more important now than ever to partner with a marketing company that can be a great ally for your business. One that understands what users want, and what will help your business thrive. Contact Kreativ Marketing today if you have questions! We would love to talk with you about your project.