Are you continuously feeling like your social media profiles are missing the mark? You aren’t alone! In today’s day and age, content is being uploaded every second of every hour. With so much “social competition” it’s hard to find a way to stand out with your content and with your strategy. Here are 3 reasons why your social media pages may be missing the mark.
1) Your content isn’t evolving with the algorithm
The Instagram algorithm is ever changing, meaning it’s important to stay up to date! With the popularity of TikTok, platforms such as Instagram are wanting a piece of the pie. In response, Instagram has started pushing Instagram Reels. What does that mean exactly? That Instagram users will be seeing a lot more videos (Instagram Reels especially)! If you don’t evolve with the algorithm changes, you might start to notice your content’s performance falling flat.
2) You aren’t posting enough content
We know it is hard to keep up with posting, but it is crucial to do so. Social media algorithms tend to prioritize content creators who or posting consistently. If you find yourself not having a strategy and posting only once in a blue moon, chances are that the algorithm will start to work against you.
3) Your content doesn’t make sense
Having a theme/aesthetic to your page is important. If you find that your posts don’t make sense to your profile, chances are that your followers will feel the same. For example, if you are a coffee shop your content should surround things that make sense to your business (the beverages, atmosphere etc.).
If you are unsure of where to start, lack time to create content, or simply don’t know how to create a social media strategy, we are here to help! A specialist will help you make sense of the channels and tactics that are most suited to you and your brand. Here at Kreativ Marketing we are always happy to help with your digital marketing needs. Give us a shout we’re more than happy to help you take your business/brand to the next level!